PERTIWI UNIVERSITY LOGO AS A REPRESENTATION OF CHARACTER EDUCATION VALUES IN SEMIOTIC STUDIES
Keywords:
semiotics, logo, character education values, universitas pertiwiAbstract
Logo is an identity for an organization. In other words, the logo can represent the ideas and values of information literacy without words. Logos are used as branding or promotional media, easy to use and disseminate, which of course suits consumer needs. (Anwar, Rully K, 2018), Pertiwi University is an educational institution that has a new transformation after the merger of the STIE Pertiwi, STBA Pertiwi, and Akpar Pertiwi. A good logo that contains good meaning can provide a general view of the sense of trust in the organization concerned. This research uses a descriptive method by drawing the common thread of character education values from the icon, index and symbols of the Pertiwi University logo through Charles Sanders Peirce's semiotic analysis. In fact, there is a correlation between the results of semiotic analysis and several points of character education values contained in visual of the Pertiwi University logo, such as Democracy, Tolerance, Hard work, Friendship, Environmental Care, Independence, Honesty, Creativity, Love for the Motherland, and responsibility.
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